Panorama Mortgage Group has united its channels under a new brand umbrella, SimplyPMG.
The rebrand unifies PMG with its subsidiaries Alterra Home Loans and Travisa Financial into one as the company is celebrating 20 years in business.
The new look solidifies SimplyPMG’s mission to provide borrowers with simple, affordable guidance.
“Change is constant in our industry, which is why we are entirely focused on building great products and creating a simpler, more efficient process. This ultimately allows us to deliver a simpler process and better pricing,” PMG President Hector Amendola said in a statement.
The company’s core mission remains to help borrowers navigate the path to homeownership while addressing challenges such as high loan production costs, all while emphasizing transparency, simplified communication, and a consistent, customer-first experience.
SimplyPMG will operate through three channels tailored to different needs: a direct-to-consumer digital platform (SimplyPMG.direct), a traditional LO channel (SimplyPMG.net), and a wholesale platform for broker partners (SimplyPMG.Pro).
“As we unite as SimplyPMG, we are bringing things back to basics and focusing on what truly matters: our relationships and our core mission. This empowers our team to lead with empathy and ensures we continue to provide the genuine human support needed to turn the dream of homeownership into a reality,” Valerie Madiedo, Co-Founder and VP of Operations, commented.
Founded in 2006, SimplyPMG offers purchase loans, refinancing, and cash-out options across a range of loan products, including conventional and FHA programs.
It focuses particularly on affordability for first-time buyers and underserved communities. It launched Travisa in 2025 to facilitate strategic partnerships with brokers and lenders committed to building wealth through homeownership among these groups.
At the end of last year, it debuted a down payment assistance program offering 3.5% or 5% in down payment assistance, with both forgivable and repayable options.
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