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We're on
a mission!
To simplify the journey and improve price in mortgage, so the next generation can build stability and long term wealth.
Twenty years ago, we started with a simple belief:
Getting a mortgage shouldn't be confusing, costly, or overwhelming.
We built SimplyPMG to replace the stress with a clear promise to you,
Simpler Process. Better Price.
Our Founders
Build on vision.
Focused on people.
Jason and Valerie Madiedo co-founded SimplyPMG in 2006 to turn a shared vision into reality.
Jason champions the belief that homeownership is the best path to building lasting family wealth.
Valerie is the cultural heart and operational "firefighter" who keeps us grounded, ensuring real, human connection stays at the center of everything we do.
To Jason and Valerie, a home is a family legacy. Their vision for SimplyPMG remains unchanged. Keep the mortgage process simple, put people first, and make sure the dream of homeownership is within reach for everyone.
Meet our
Leadership Team
Jason Madiedo
Co-Founder & CEO
Valerie Madiedo
Co-Founder & CEO
Hector Amendola
President
Fernando Ospina
Chief Production Officer
Juan Cepeda
Chief Operations Officer
Kenneth Alcantara
Chief Risk Officer
Walmer Medina
Creative Director
Cindy Georgette
VP, People & Culture
Andres Ospina
VP, Tech Innovation
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